Meta, the parent company of Facebook, Instagram, and WhatsApp, is expanding its Meta Verified program to include businesses. This means that businesses will now be able to pay for a verified badge, which will appear next to their name on Meta platforms.

The Meta Verified badge is a blue checkmark that indicates that a business is authentic and has been verified by Meta. Businesses that are Meta Verified will also receive other benefits, such as:

• Impersonation protection: Meta will monitor for and take down fake accounts that are impersonating verified businesses.
• Access to account support: Verified businesses will have access to priority support from Meta.
• Features to help businesses stand out: Meta will be rolling out new features to help verified businesses stand out in search results and in front of potential customers.

Meta Verified for Businesses is currently in testing in select countries, but it is expected to be rolled out globally in the coming months. The subscription fee for Meta Verified for Businesses is $21.99 per month per Facebook or Instagram account, or $34.99 per month for both platforms.

Benefits for Businesses

Meta Verified for Businesses can offer a number of benefits to businesses, including:

• Increased trust and credibility: A verified badge can help businesses to build trust and credibility with potential customers. Customers are more likely to trust and do business with businesses that they know are legitimate.
• Improved brand awareness: A verified badge can help businesses to stand out from their competitors and improve their brand awareness. When customers see a verified badge next to a business’s name, they know that the business is authentic and has been vetted by Meta.
• Increased reach and engagement: Meta has said that it will be giving verified businesses priority in search results and in front of potential customers. This means that verified businesses are more likely to be seen by potential customers, which can lead to increased reach and engagement.

How to Get Meta Verified for Businesses

To get Meta Verified for Businesses, businesses will need to submit an application and provide documentation to verify their identity and business. Meta has not yet released all of the details about the verification process, but businesses can sign up for a waitlist to be notified when Meta Verified for Businesses is available in their country.

Conclusion

Meta Verified for Businesses is a new program that can offer a number of benefits to businesses, including increased trust and credibility, improved brand awareness, and increased reach and engagement. Businesses that are interested in getting Meta Verified should sign up for the waitlist to be notified when the program is available in their country.