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Business

by Jirani
Navigating Economic Challenges: Tips for Businesses and Consumers Amid...
Navigating Economic Challenges: Tips for Businesses and Consumers Amid Kenya’s Competitiveness Concerns
December 7, 2023 No comments
Kenya's economic landscape is facing challenges, as highlighted by the recent insights from the Central Bank of Kenya (CBK) governor, Kamau Thugge. The decline in competitiveness compared to East African neighbors poses concerns for
Business
by Jirani
Navigating High Interest Rates: Strategies for Small Businesses in...
Navigating High Interest Rates: Strategies for Small Businesses in Kenya
December 6, 2023 No comments
In a recent and surprising move, the Central Bank of Kenya (CBK) has sent shockwaves through the financial landscape by raising its benchmark lending rate to 12.5 percent – the highest in 11 years. This decision, aimed at curbing
Business
by Jirani
Jirani: Paving the Way for a Brighter Future of Small Businesses in...
Jirani: Paving the Way for a Brighter Future of Small Businesses in Africa
November 7, 2023 No comments
In a rapidly changing digital landscape, innovation is the key to success. And Jirani, Africa's emerging online directory of small businesses, is the embodiment of this spirit of innovation. Just two months old, Jirani is already making
Business
by Jirani
Boosting Business Motivation for Small Business Owners
Boosting Business Motivation for Small Business Owners
October 30, 2023 No comments
Maintaining motivation as a small business owner can be challenging, given the constant pressures and stresses of running a successful enterprise. However, business motivation is vital for your success. If you find your motivation waning
Business
by Jirani
Jirani vs. Traditional Advertising: Why Local Businesses Are Choosing...
Jirani vs. Traditional Advertising: Why Local Businesses Are Choosing Us
October 21, 2023 No comments
In the fast-paced world of modern business, local enterprises are constantly seeking innovative ways to connect with their communities and promote their products or services. Gone are the days when traditional advertising methods reigned
Business
by Jirani
The Role of Micro Businesses in Community Resilience
The Role of Micro Businesses in Community Resilience
October 17, 2023 No comments
In an era of rapid change, resilience has become a critical attribute for communities to weather the storms of uncertainty and adapt to evolving circumstances. While larger businesses often take center stage in economic discussions, it
Business
by Jirani
The Impact of Reviews on Small Businesses
The Impact of Reviews on Small Businesses
October 16, 2023 No comments
In an increasingly digital age, the success of small businesses is heavily influenced by online reviews. Customer reviews on platforms like Google, Yelp, and social media have become an integral part of the modern consumer
Business
by Jirani
The Art of Pricing: Strategies for Micro Business Owners in...
The Art of Pricing: Strategies for Micro Business Owners in Kenya
October 14, 2023 No comments
Pricing is a delicate art that plays a pivotal role in the success of micro-businesses in Kenya. Whether you're selling handmade crafts, providing consulting services, or operating a small online store, mastering the art of pricing can
Business
by Jirani
Economic Impact: The Role of Micro Businesses in the Community
Economic Impact: The Role of Micro Businesses in the Community
October 4, 2023 No comments
Micro businesses, often defined as companies with fewer than five employees, may be small in size, but they play a significant role in the economic fabric of our communities. These tiny enterprises contribute in various ways to local
Business
by Jirani
The Evolution of Micro Business in Kenya: Trends to Watch
The Evolution of Micro Business in Kenya: Trends to Watch
October 2, 2023 No comments
Micro businesses have long been the lifeblood of Kenya's economy, playing a vital role in job creation and economic growth. These small enterprises have evolved significantly over the years, adapting to changing market conditions
Business
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